DC’s experiment in distributing free copies of “Fallen Angel #1” as a means of impacting on trade paperback sales has proven successful. We’ve seen a thirty-three percent increase in sales on the first “Fallen Angel” trade. Furthermore, it appears to have had a positive impact on the sales of the monthly title. In other words, fans are reading the freebie, liking what they see enough to buy the trade, and then liking the trade enough to start putting the monthly title on their pull list.
This has a two fold result: First, DC–which had not committed past issue #18–has committed to issue #20 in order to see if the upswing continues. And second, they are considering collecting the next six issues (since a number of readers have stated they’re hesitant to start buying the monthly title because they can’t find the back issues.)
So the tide seems to be turning. My thanks go out to DC for taking a flier on Bob Wayne’s promo idea, and to the fans who are being extremely supportive of a series that critics continue to call my best work ever.
For those unaware, “Fallen Angel” chronicles the story of Lee, a.k.a. the Fallen Angel, who works out of a mysterious city called Bete Noire that’s like Casablanca in the Twilight Zone. Surrounded by a cast of sordid individuals, each with their own priorities, the Fallen Angel is a court of last resort for the truly desperate. The current storyline, “Hurlyburly,” running from 15-18, features the Angel’s struggle with the city’s formidable overseers, the Hierarchy, and will climax in major revelations about the city’s origins and history, as well as the death of one of the cast.
See you in the shadows.
PAD
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