I think it’s having a secondary effect that’s a positive one that was unintended by its developers. Once people put the glasses on, they tend to focus on the screen.
This may seem self-evident, and I admit my experience is purely anecdotal, but it appears to be cutting down on the increasing rudeness in movie theaters. The theater wasn’t illuminated with the countless glowing screens of people texting or playing video games (seriously). There’s way less of mindless talking and commentary as if people were in their own living rooms. Even smaller children, from whom at least chattering is understandable because they don’t know any better, are quieter and more involved.
That alone makes the format attractive to me.
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