Am I the Only One Getting Annoyed by the Jeopardy Challenge?

For those not watching it, it was billed as a three day battle between man and machine:  Two champions (Ken Jennings and Brad Rutter) square off against an IBM-created supercomputer called Watson that’s supposed to be better, smarter and faster than any human.

Except that’s not what I’ve been watching.  I’ve been watching an extended infomercial for IBM, and it’s starting to annoy the hëll out of me.  I didn’t mind an initial five minute background about how Watson was developed, but this endless plugging of IBM is wearing thin.  It took two days to play a single game of “Jeopardy!” because we basically had a cumulative half hour of extolling IBM’s greatness.