How do you order DC titles for September? Fifty two #1 issues as the entire line reboots. Do you order it with inflated numbers as a #1 suggests? Do you just order off your previous numbers? Except how do you factor in the possible impact of the simultaneous release of electronic editions? How much business is that going to siphon off? Decades ago, DC came up with the hardcover/softcover near-simultaneous release of some of their most popular titles and it was a spectacular failure. But at least the retailers themselves weren’t threatened.
Or perhaps we’re just being paranoid. I mean, bookstores as a whole are doing extremely well and aren’t closing right and left, so it’s not as if comic book stores need to worry about their bottom line, right? Right?
I take it back. I’m glad I’m not the DC sales rep who has to sell this concept TO the retailers.
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