Originally published September 20, 1996, in Comics Buyer’s Guide #1192
There are those inside, and outside, of the industry, who view every superhero story as some sort of passionless, bloodless corporate creation. The conventional wisdom spouted is that those who involve themselves in such endeavors are mindless hacks: Heartless, soulless automotons who don’t care about anything except satisfying the monetary cravings of upper management’s insatiable need for making money.
How could anyone (it is often asked) actually like the day-to-day involvement with spandex clad fantasy figures? It’s a circular, self-contained argument: No one working in comics could really want to be working on corporate-owned superheroes; therefore, anyone working in that atmosphere must be working there against his will and is either to be pitied or held in contempt.
This is bull. It’s the conventional wisdom, but it’s bull nonetheless.
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